Digital signage is now commonly used in many industries including shop, transportation, hospitality, hotel and education. It is used to increase sales, improve branding, enhance experience and reduce perceived waiting time. The more eye-catching the digital signage, the greater engagement will be with customers.
Normally, traditional rectangular displays are common in the market, but businesses have many potential spaces where such traditional 16:9 aspect ratio displays would not be right fit. For example, for retail industry, operators always want to optimize shelf space with digital signage to increase revenues and attract customer’s attention to get customers to take ACTION at point of sales, but traditional 16:9 displays cannot be installed on shelf because of shelf physical space and height limitation, so stretched-type display with an extended wide format would provide the solution.
Stretched displays are screens with ultra-wide aspect ratio including 16:1, 16:2, 16:3, 16:4.5 or bigger compared with traditional displays to fulfill different space-limited applications. ViviSign launched a new product series of stretched signage displays with super-wide aspect ratios and different sizes as options.