Digital Signage for Retail

Nowadays, traditional retailing is facing many challenges, retailers  are always  seeking ways in which they can engage with more customers to create their brands and increase their sales.  More and more retailers  are using digital signage solutions to optimize customer’s shopping experience and to increase sales.

Benefits of Digital Signage Displays Solution for Retail Industry

Grab customer's attention

Grab retail customers’ attention

Provide Real time Promotions

Provide Real time Promotions

Increase brand awareness

Increase brand awareness

Way-finding

Provide Way-finding

Provide Interactive Experience

Provide Interactive Experience

Increase sales in retail business

Increase sales in retail business

Provide entertainment

Provide entertainment

Lower waiting time

Lower waiting time

Easily update Digital Signage Content

Easily update Digital Signage Content

Increase Recall and Retention Rate

Increase Recall and Retention Rate

Global Retail Trends

According to 2019 KPMG International Cooperative (“KPMG International”), a Swiss entity, 2019 is poised to be a transformational year for retail. Technology continues to change the rules of engagement, consumers are more demanding than ever, and getting them to notice your brand amid all the noise in the market is an even greater challenge. They presented the following trends (only listed some of them hereby) for Retail industry:

Customer-centric data

Hyper-personalization: From we to me

The best retailers are forensically using customer-centric data deliver hyper-personalization. Retailers can now get a very in-depth understanding of their consumers’ behavioral habits.

AMBIENT USER EXPERIENCE

Experiential retail is coming to life

Retailers are actively experimenting with experience as their most powerful tool to win and retain customers.

Social Media

Social currency will be more transactional

Social media has become embedded In many customer’s purchasing journeys. Retailers need to actively engage with theses tools as consumers increasingly use them as a primary interaction point with brands and companies.

See How ViviSign Digital Signage Displays Can Grab Customer’s Attention

Digital Signage for Wayfinding

Step 1: Wayfinding

When customers in a shopping center, department store or other retail store environment,  maybe the first thing they want to do is to ask for guidance so as to easily reach their destination as perhaps they are not very familiar with the route.  In such condition, digital signage can serve as wayfinder to provide clear direction in the retail environment to enhance customers’ shopping experience.

ViviSign can provide wayfinding solution including touch screens and wayfinding software to offer an 3D maps of the shopping  center for easy and clear direction, and also can be integrated with digital signage for ongoing promotions of the destination customers choose on the interactive signage displays.

Digital Signage at Point of Decision

Step 2: Point of Decision

Once customers arrived on their destination/shops, digital signage can be server as a silent salesperson to promote hot selling products with dynamic video and audios or using attractive pictures and images. Digital signage also can

  • integrate with different systems to achieve different functions as follows:
  • integrate with touchscreen to increase interactive experience of the customers and brands;
  • integrate with RFID technology so the digital signage screens can run corresponding advertising while customer picks up a product;
  • Use magic mirror in fitting room to bring products with different color and size for the customers
Digital Signage at Point of Purchasing

Step 3: Point of Purchasing

Customers will start purchasing usually at the sales counter in retail after made his decision and selection.  So it is a very good opportunity for the retailers  for communicating with the consumer.  In this condition, retail counter digital signage is usually to promote the add-on purchases. For example, a dress retailer, he might promote belt at the point of sales, while a laptop retailer might promote earphone to his client.

Digital Signage for Branding Enhancing Customer Experience

Step 4: Branding/Enhancing Customer Experience

A digital signage network is not only to display product information and advertising, but also  can create branding with the right content in right places at right time. An in-store digital signage  network can enhance customers experience to make customer to identify  THE STORE with feeling and look through digital signage.

Today, branding becomes more important than ever, branding means a Core Values of a company, an Identify , fundamental beliefs of course it is a quite big money for big company like NIKE, CoCa Cola…, Digital Signage can increase their brand awareness.