Digital Signage for Retail
Nowadays, traditional retailing is facing many challenges, retailers are always seeking ways in which they can engage with more customers to create their brands and increase their sales. More and more retailers are using digital signage solutions to optimize customer’s shopping experience and to increase sales.
Benefits of Digital Signage Displays Solution for Retail Industry
Grab retail customers’ attention
Provide Real time Promotions
Increase brand awareness
Provide Interactive Experience
Increase sales in retail business
Lower waiting time
Easily update Digital Signage Content
Increase Recall and Retention Rate
Global Retail Trends
According to 2019 KPMG International Cooperative (“KPMG International”), a Swiss entity, 2019 is poised to be a transformational year for retail. Technology continues to change the rules of engagement, consumers are more demanding than ever, and getting them to notice your brand amid all the noise in the market is an even greater challenge. They presented the following trends (only listed some of them hereby) for Retail industry:
Hyper-personalization: From we to me
The best retailers are forensically using customer-centric data deliver hyper-personalization. Retailers can now get a very in-depth understanding of their consumers’ behavioral habits.
Experiential retail is coming to life
Retailers are actively experimenting with experience as their most powerful tool to win and retain customers.
Social currency will be more transactional
Social media has become embedded In many customer’s purchasing journeys. Retailers need to actively engage with theses tools as consumers increasingly use them as a primary interaction point with brands and companies.
See How ViviSign Digital Signage Displays Can Grab Customer’s Attention
Step 1: Wayfinding
When customers in a shopping center, department store or other retail store environment, maybe the first thing they want to do is to ask for guidance so as to easily reach their destination as perhaps they are not very familiar with the route. In such condition, digital signage can serve as wayfinder to provide clear direction in the retail environment to enhance customers’ shopping experience.
ViviSign can provide wayfinding solution including touch screens and wayfinding software to offer an 3D maps of the shopping center for easy and clear direction, and also can be integrated with digital signage for ongoing promotions of the destination customers choose on the interactive signage displays.
Step 2: Point of Decision
Once customers arrived on their destination/shops, digital signage can be server as a silent salesperson to promote hot selling products with dynamic video and audios or using attractive pictures and images. Digital signage also can
- integrate with different systems to achieve different functions as follows:
- integrate with touchscreen to increase interactive experience of the customers and brands;
- integrate with RFID technology so the digital signage screens can run corresponding advertising while customer picks up a product;
- Use magic mirror in fitting room to bring products with different color and size for the customers
Step 3: Point of Purchasing
Customers will start purchasing usually at the sales counter in retail after made his decision and selection. So it is a very good opportunity for the retailers for communicating with the consumer. In this condition, retail counter digital signage is usually to promote the add-on purchases. For example, a dress retailer, he might promote belt at the point of sales, while a laptop retailer might promote earphone to his client.
Step 4: Branding/Enhancing Customer Experience
A digital signage network is not only to display product information and advertising, but also can create branding with the right content in right places at right time. An in-store digital signage network can enhance customers experience to make customer to identify THE STORE with feeling and look through digital signage.
Today, branding becomes more important than ever, branding means a Core Values of a company, an Identify , fundamental beliefs of course it is a quite big money for big company like NIKE, CoCa Cola…, Digital Signage can increase their brand awareness.