Digital Signage for Retail
Nowadays, traditional retailing is facing many challenges, retailers are always seeking ways in which they can engage with more customers to create their brands and increase their sales. More and more retailers are using digital signage solutions to optimize customer’s shopping experience and to increase sales.
Benefits of Digital Signage Displays Solution for Retail Industry
Grab retail customers’ attention
Provide Real time Promotions
Increase brand awareness
Provide Interactive Experience
Increase sales in retail business
Lower waiting time
Easily update Digital Signage Content
Increase Recall and Retention Rate
Global Retail Trends
According to 2019 KPMG International Cooperative (“KPMG International”), a Swiss entity, 2019 is poised to be a transformational year for retail. Technology continues to change the rules of engagement, consumers are more demanding than ever, and getting them to notice your brand amid all the noise in the market is an even greater challenge. They presented the following trends (only listed some of them hereby) for Retail industry:
Hyper-personalization: From we to me
The best retailers are forensically using customer-centric data deliver hyper-personalization. Retailers can now get a very in-depth understanding of their consumers’ behavioral habits.
Experiential retail is coming to life
Retailers are actively experimenting with experience as their most powerful tool to win and retain customers.
Social currency will be more transactional
Social media has become embedded In many customer’s purchasing journeys. Retailers need to actively engage with theses tools as consumers increasingly use them as a primary interaction point with brands and companies.
See How ViviSign Digital Signage Displays Can Grab Customer’s Attention
Window Facing Displays
Unlike conventional posters, digital windows display clear, bright images that draw more customers into your store. They’re also more efficient and easy update and maintain. Digital window displays provide retailers with immediate value that directly impacts the bottom line.
Vivisign WF-MH Series Storefront Digital Window Display is a dual display with screens on both sides, allowing retailers to maximize messaging. The window-facing screen features bright visuals and prominent positioning, giving passersby motivation to enter the store. Once inside, indoor-facing displays enhance the shopping experience with content promoting sales, new merchandise and additional information about the store and its services. The outwards LCD panel use a special ultra-high brightness panel that can withstand surface temperatures up to 110˚C with no blackening defect occurring making this the number one choice for Digital Signage in window displays.
Vivisign DS-H Series Hanging dual sided digital signage display is a dual display with screens on both sides, with 700nits brightness on both sides, which is specially designed for supermarket inside without direct-sunlight environment, compared with WF-MH window facing displays, it can save much in cost.
In-store Digital Signage Displays
Digital signage enhances in-store experience for both consumers and retail owners. As a marketing platform connecting the brand with consumers, Vivisign’s Indoor Android digital signage Displays solution offers superior display with high picture quality, wide design flexibility and easy-to-use software, which lowers TCO and provides distinct experiences to customers.
With digital display solutions, retailers can improve a customer’s entire shopping journey from capturing attraction to providing real-time promotion. This new technology will enhance the customer’s satisfaction bringing them back to the store for future shopping.
Touch Digital Signage Screens for Wayfinding
When customers in a shopping center, department store or other retail store environment, maybe the first thing they want to do is to ask for guidance so as to easily reach their destination as perhaps they are not very familiar with the route. In such condition, digital signage can serve as wayfinder to provide clear direction in the retail environment to enhance customers’ shopping experience.
ViviSign can provide wayfinding solution including PCAP Touch Screens and wayfinding software to offer an 3D maps of the shopping center for easy and clear direction, and also can be integrated with digital signage for ongoing promotions of the destination customers choose on the interactive signage displays.
Digital Signage Kiosk at Point of Decision
Once customers arrived on their destination/shops, digital signage can be server as a silent salesperson to promote hot selling products with dynamic video and audios or using attractive pictures and images. Digital signage ePoster also can
- integrate with different systems to achieve different functions as follows:
- integrate with touchscreen to increase interactive experience of the customers and brands;
- integrate with RFID technology so the digital signage screens can run corresponding advertising while customer picks up a product;
- Use magic mirror in fitting room to bring products with different color and size for the customers
Stretched LCD Displays
Delivering space efficient visualisation for constricted environments such as corridors and retail shelves, this bartype display offers a distinctive ultra-wide 16:3, 16:4, 16:4.5 and 16:6 screen ratio. High adaptability extends to both landscape and portrait orientation ideal for space-limited areas, yet content creation remains easy and effortless. Content is crisp and clear with compelling readability even in bright ambient light conditions with high brightness levels of 700 cd/m² combined with an anti-glare surface. Its modern, slim design forms an elegant digital surface which perfectly complements the surrounding architecture and integrates seamlessly into any environment.
LCD Video Wall for Branding
LCD Video walls in retail shops usually play advertisement content for the items sold in the shop, and they must be easily seen by passersby and customers within the shop. Video walls are often used to show the charms of products and emphasize them from a location that can be easily seen from the customer routes.
Today, branding becomes more important than ever, branding means a Core Values of a company, an Identify , fundamental beliefs of course it is a quite big money for big company like NIKE, CoCa Cola…, Digital Signage can increase their brand awareness.