Digital Signage for Transportation
Today digital signage has been widely used in transportation including buses, trains, taxis and metro and airports, metro/train station. Digital signage integration possibilities all over the city. Learns the possibilities you need for a successful deployment. Our digital signage network will use the digital signage media player with support for 3G/4G and CMS to create your transportation solution.
- Audience Measurement: Complete your ecosystem with an analytics engine such as Quividi to show performance of ads to brands.
- Location Based Advertising: Using 3G/4G connectivity allows customers to update contents and monitor all signage players, also can generate log report for client’s reference. GPS features can be integrated with our digital signage system to update contents depending on the location of the vehicle.
- 9-36V wide voltage are ideal for bus, taxi, and other wide voltage ranges perfect for the metro or train accordingly.
- Digital signage integration with PIS (passenger information system) to display the route while advertising.
How to use digital signage in the transportation industry
Following are the top five uses for traffic management center and airport, bus, metro and train station.
Digital Signage Solution on Transportation
The most obvious use case for Digital Signage Displays and Ultra-stretched displays for transportation is, of course, scheduling information. The moment you walk into any transit hub fitted with digital signage, you’ll no doubt see the eye-catching screens highlighting schedule information.
In airports, train stations, and bus terminals this means showcasing arrival and departure times. For intercity transportation, this could be in-depth daily transit schedules or digital displays showing the ETA for the next bus or train. This also means notifying travelers of any delays, gate changes, or other vital travel updates that may arise.
2.Wayfinding and Navigation
In the airports and train station, wayfinding and navigation is very important for the passengers to reach their destination e.g. arrivals, baggage claims, taxis and customer services, wayfinding signage can be shown on the digital displays together with advertising for brands.
Digital displays placed in transit hubs can also be used to help travelers and commuters get from point A to point B in a timely manner. Digital Signage kiosks ypically consists of things like interactive maps, overhead displays, digital directories, and digital signs highlighting important landmarks such as gate numbers.
And the best thing about digital wayfinding systems is that they free up your staff to take care of more important tasks rather than having to constantly help travelers navigate your building.
3. Security warnings/walkway digital signage Displays
Transportation origination can deliver the security warnings to the passengers in case urgency happened.
Digital signage displays, stretched displays and digital signage kiosk in transit hubs should be used as a line of defense should an emergency situation arise. With emergency messaging you can send out automated notifications or alerts in seconds that let passengers know about things such as inclement weather, chemical spills, active shooters, or any other emergency situation.
This is hugely important in transportation hubs that are very often crowded with thousands of people at a time. If chaos ensues, emergency messaging makes sure everyone knows how to react responsibly to the unfolding situation.
4. Advertisements and promotion/shopping/waiting area
Digital signage networks’ main functionality is for advertising and promotion in the airports or train station for brands.
Digital menus are also a great use case for digital signage in transportation hubs with cafes and restaurants. Digital menus not only eliminate many of the costs involved with printing and updating traditional menus, but they also showcase your food or beverages in a high-definition, mouth-watering fashion that is sure to boost sales. On top of that, Digital Menu Boards can also be used to show off promotions or daily specials to passersby, enticing them to choose your restaurant over the competition.
5. Large Format LCD Displays
Large format LCD Display has been prevalent in the transportation industry for years, especially in airport and train station. Compared to small and medium sizes of digital signage, Large format LCD Display is proven to effectively get more travelers’ attention with vivid contents and becomes a practical marketing platform for advertisers in public transportation areas.
6. Bus Shelters Outdoor Digital Signage
Vivisign outdoor display technology can work within any existing bus shelter location.
Bus shelters can vary from location to location, making it a challenge to upgrade and scale to a full-motion screen network. Today, outdoor digital signage displays are being used not only to inform commuters about transit but also to promote brands and messages through dynamic content.