Digital Signage for Supermarket & Grocery Stores
At present, more and more supermarkets are using digital signage for retail solution to create a digital environment for customers to enhance customer’s shopping experience via informing the products details and special offers to customers. Digital signage solution in supermarket and grocery stores helps in increasing sales and revenue, and engage the customers in the purchase activities. Digital signage also can help supermarket operators to easily update the price to the products, let’s see how digital signage use in the supermarket and grocery stores.
Grab retail customers’ attention
Provide Real time Promotions
Increase sales in your business
Increase Recall and Retention Rate
4 Ways to use digital signage in Supermarket & Grocery Stores
Smart Shelf System
Incorporate digital signage display into shelf edge to create a smart shelf system for retailers and supermarkets, shelf edge digital signage solution is an effective way for point of purchase conversion by engaging with the consumers.
ViviSign in-store shelf-edge displays are developed and designed for shelf signage, it is not only a shelf-edge video strips, but built as a intelligent retail solution for supermarket owners to create a real digital world.
ViviSign shelf end-cap digital displays are designed for topper of the shelf in the supermarket and grocery shelf. These stretched displays, also as well known as bar displays, are available in verities of sizes, configurations, brightness and resolution according to clients’ different requirements.
Revolutionise Retail Shelving
Upgrade from printed shelf labels to unlock new possibilities: utilise eye-catching animation for in-store marketing and remotely publish dynamic pricing strategies in an instant. Combine with our Ultra-Wide Stretched Displays to create striking shelving and end-aisle displays.
Integration
Cameras, Bar code scanners, card readers and RFID can be integrated with our content management software to meet client’s different requirements.
Ultra Stretch Signage
Ultra stretch displays are designed perfectly for the supermarket or grocery stores where the digital signage spaces is restricted so the normal 16:9 aspect ratio digital screen doesn’t work. With verities of sizes from 12.3’’ to 58.4’’ stretched signage, clients can choose the suitable size for their actual environment. Install them on the shelf topper or ceiling mounting inside the supermarket for public information and advertising delivery.
Benefits
Space efficient display solution – the ultra-wide screen ratio of 16:4 with a display height of just 28.9 cm allows installation within constricted spaces, providing crisp and eye-friendly visualisation.
Easy content adaption – the integrated trim function enables 16:9 content to be used whilst actively displaying the upper or lower area for display of native 1920 x 290 (360, 540, 720) content.
Superb readability in bright light environments – crisp playback of content thanks to high brightness output of 700 cd/m² and anti-reflective screen surface delivers clearly visible messages even under varying and demanding ambient conditions.
Mission-critical 24/7 ready operation – the meticulous selection of industrial-grade components and careful design focused on demanding usage scenarios accompany an impressive and continuous viewer experience.
Window Facing Displays
Unlike conventional posters, digital windows display clear, bright images that draw more customers into your store. They’re also more efficient and easy update and maintain. Digital window displays provide retailers with immediate value that directly impacts the bottom line.
Vivisign WF-MH Series Storefront Digital Window Display is a dual display with screens on both sides, allowing retailers to maximize messaging. The window-facing screen features bright visuals and prominent positioning, giving passersby motivation to enter the store. Once inside, indoor-facing displays enhance the shopping experience with content promoting sales, new merchandise and additional information about the store and its services. The outwards LCD panel use a special ultra-high brightness panel that can withstand surface temperatures up to 110˚C with no blackening defect occurring making this the number one choice for Digital Signage in window displays.
Vivisign DS-H Series Hanging dual sided digital signage display is a dual display with screens on both sides, with 700nits brightness on both sides, which is specially designed for supermarket inside without direct-sunlight environment, compared with WF-MH window facing displays, it can save much in cost.
Standard Digital Signage
Supermarket checkout lane is a very good place for digital signage network deployment. Shoppers are queueing here for checking out, so the advertising and information can be easily seen by shoppers throughout the store. With synchronization function of the digital signage system, which can create a perfect display effect in the supermarket check out lanes.
Store aisle signage offers wayfinding information to guide customers through your store. Consequently, customers keep coming back to your store as they spend less time looking for items. Also, interactive kiosks placed strategically across the aisles allow shoppers to interact with your products and find out more information before making a purchase.
Digital Menu Boards are an effective way to direct traffic to your food court. Traditionally, grocery stores used paper menus to promote food choices and take-out items. In comparison, digital menus stimulate customer interest with high-quality images of available items. What’s more, you can make real-time edits to the digital sign depending on the time of day.
POP Displays
Ordinarily, retailers use static cardboards and posters to encourage impulse purchases at the checkout line. However, static signage is not as effective as animated and dynamic content on colorful POP screens. POP displays can highlight loyalty programs and in-store ads to boost revenue. The major benefit of POP displays is the ability to show more relevant ads. For example, you can promote cold drinks when it’s hot outside.
With an ever-growing need to create differentiated brick-and-mortar locations, providing a unique in-store experience is critically important for elevating a brand and driving sales. Therefore, businesses are finding new and effective ways to engage customers by making the most of every customer touch point. Small-sized displays are being adapted as common tools in various environments. More personalized, intimate content can reach the right audience at optimal points in time, increasing engagement and sales opportunities. Efficient content management and reliable performance ensure businesses can operate the displays without any hassle.
Video Wall System
As well known that there are a lot of people walking in the supermarket and grocery stores, video wall system in the supermarket can provide a very big screen for dynamic contents display, and to directly engage audience, in the supermarket area where space allowed, it is a quite a effective and fast way to attract audience’s attention. Supermarket owners can keep update the contents/promotion in daily basis to keep the contents in fresh and people are interested in it.
LCD Video walls in retail shops usually play advertisement content for the items sold in the shop, and they must be easily seen by passersby and customers within the shop. Video walls are often used to show the charms of products and emphasize them from a location that can be easily seen from the customer routes.
They can be used to express the true size of the product and advertise a promotion or a product behind the counter. The surrounding lighting of retail shops is usually bright, so it is best to use an indoor product with high brightness. Video walls with high brightness could also be considered for window-facing settings according to the brightness of the sunlight.
