Digital Signage is a totally new media concept, which is deliver information including images, videos, text…to different terminal screens in public places large-scale shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other places through network such as Ethernet, WiFi, 3G/4G. The most convenient is that users can manage all his screens and update contents remotely from a central location via digital signage network.
Digital Signage Network can deliver business, finance and entertainment content through large-screen terminal display devices. It is designed to broadcast the specific advertisements to specific people in a certain place and a certain period, so that it can create branding and advertising.
Digital Signage System Architecture
Digital Signage System consists of the following parts:
Content Management Software
CMS software is used to manage and control all digital signage players and screens remotely via network.
Server (PC Server)
Physical server (with public fixed IP address) or,
3G/4G (required for no network environment)
Digital Signage Hardware
Digital signage media player +TV/LCD Monitor or,
All in one digital signage LCD Display
A typical digital signage system Architecture is usually as follows:
Digital Signage Use in Different Industries
Retail environment is most suitable for digital signage network deploy, advertising, branding, promotion activities are commonly used in retail industry.