What is Digital Signage?

At a Glance

Digital Signage is a totally new media concept, which is deliver information including images, videos, text…to different terminal screens in public places large-scale shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other places through network such as Ethernet, WiFi, 3G/4G. The most convenient is that users can manage all his screens and update contents remotely from a central location via digital signage network.

Digital Signage Network can deliver business, finance and entertainment content through large-screen terminal display devices. It is designed to broadcast the specific advertisements to specific people in a certain place and a certain period, so that it can create branding and advertising.

Digital Signage System Architecture

Digital Signage System consists of the following parts:

Multiple-zones

Content Management Software

CMS software is used to manage and control all digital signage players and screens remotely via network.

Cloud Server

Server (PC Server)

  • Physical server (with public fixed IP address) or,
  • Cloud server
Network

Network Connectivity

  • Ethernet, WiFi
  • 3G/4G (required for no network environment)
Portrait-Landscape

Digital Signage Hardware

  • Digital signage media player +TV/LCD Monitor or,
  • All in one digital signage LCD Display

A typical digital signage system Architecture is usually as follows:

Digital Signage Use in Different Industries

Retail

Retail environment is most suitable for digital signage network deploy, advertising, branding, promotion activities are commonly used in retail industry.

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QSR (Quick Service Restaurant)

Digital signage in QSR as digital menu boards have been deployed more and more to increase QSR revenue constantly and improve customer’s experience.

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Transportation

Transportation industry is adopting digital signage technology to provide instantaneous content and updates on PIS information to travelers in real time.

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Shopping Mall

Digital signage used in shopping mall can do information displaying, and signage wayfinding to attract customer’s attention via digital signage.

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Hospital

Digital signage in hospital can deliver doctor information in waiting area, and playing healthcare information and some advertisement for their medicals to increase their revenue.

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Financial

Digital signage in financial industry like banks can deliver exchange rate, incremental services to their existing and potential customers in waiting areas.

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Hotels

Hotel owners need digital signage to provide seamless and dynamic rich content to their customers in the lobby, with easy management and remotely control in different locations.

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Education

Easy-to-use digital signage system for educational institutions are upgrading the learning experience by publish and update content quickly.

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Automotive

Digital signage can be deployed in automotive showroom to show the new cars, news, after sales service policy, training and related information for branding and better service.

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